An all-in-one waterfront destination like no other, National Harbor is home to residences, shopping, entertainment, dining, and more. Discover your next great opportunity!
Largest Growing Traffic
* Placer 2021
Square Feet of Class A
12,500 Total Employees
3,402 Hotel Rooms
40+ Dining Destinations
620,000 Square Feet of Meeting Space
Gaylord National Resort And Convention Center
Hampton Inn & Suites
Washington, D.C.'s National Harbor
Businesses located at National Harbor were exposed to annual traffic of 15.2 million visitors in 2022.
Major attractions like Topgolf, MGM National Harbor, Gaylord National and Tanger Outlets draw consumers from across the DMV area, providing a motivated buyer base in close proximity to your business.
3,011,438 Daytime Population*
1,060,186 Bachelor's Degree*
37.5 Median Age
$159,765 Average Household Income
385,194 Households > $150k
*Based on 2023 ESRI projections unless indicated by *, then based on Placer.
$201 Card Holder Spend per Day*
3.43 Hrs Average Length per Visit
4 Average Visits per Year
1.2 Average Nights for Leisure Traveler
*Zartico 2023: Cardholder mobile device originated beyond 30 miles.
15.2 million 2022 Annual Traffic
$64 Million Gaylord Room Renovation in 2021
1,550 Residential Units
$165,107 Average HHI in the Waterfront District
Primary Draw: 20 Minute Drive Time
Dining Out Average Annual Household Spend is $6,169 43% Above National Average for Dining Out
Dining Out Spend Expected to Grow 16% by 2027
2,705 Full Time Residents
28,000 SQ FT of New Restaurants in 2023
More Than 300 Events/Meetings Annually
90 Million Cars Per Year via 95/495 State Highway
MGM National Harbor #1 Casino by gaming revenue outside of Nevada.
70,418 Daily Cars on MD 210 near Tanger Outlets
$200.75 Average Hotel Rate
Gaylord National Largest non-gaming hotel and convention center on the Eastern Seaboard
$875,000 Average Cost of a New Townhome in Potomac Overlook
180 Feet Height of Capital Wheel
1,000 Average Daily Visits to North Cove
1.2 Miles of Shoreline
325,000 Annual ridership on water taxis
3 Stations Servicing Capital Bikeshare
Gaylord National Ranked #32 in CVENT’s Top 50 US Meeting Destination in 2018